If you have recently made the switch from print writing to Internet writing, you might notice there are a few differences between the two. Though good writing skills and interesting topics are popular anywhere you go, Internet readers do have different expectations online than they do when reading a newspaper or magazine article. Be sure to keep the following facts in mind when writing for the web:
1.) Be Concise
This is one of the web writing rules I sometimes struggle with, but it makes sense. People go online to get things done; they are typically looking something up and want to find the answer ASAP. When a Google search takes them to your page, you’d better have their answer staring them in the face or they will hit the “back” button within a few seconds. If you can say it in a short, sweet sentence, do it.
2.) Illustrate Your Point
I never used to believe it, but pictures do help when writing for the web. They break up your page into sections, which makes it easier to scan. That means it is more Internet reader-friendly. Even if you can’t find a picture that refers to your content directly, throw in a few icons, or perhaps a pretty image of your logo.
3.) Use Informative Subheadings
Adding subheadings also breaks up your content into scannable sections. Whether you’re writing your own blog or providing content writing services for another website, remember to use subheadings that clearly summarize in a few words what that section is about.
4.) Stop Using Buzzwords
Recent studies have shown that readers can easily see through much of the marketing jargon that populates the web. I have heard that one of the most overused words in the corporate world within the last few years was “synergy.” According to many tales, the very hint of this word now causes most employees to spin into an Office Space-inspired rage involving an on-the-fritz copier. Other severely disliked terms now include “win-win,” “solutions,” “paradigm,” and “value-added.” Feel free to add your own terms, but you get the idea. If your content writing services ever lead you to write for a professional website, please be sure to banish those words from your vocabulary.
5.) Use Facts
Use facts as often as possible, and when you do, make it obvious. For example, rather than write out a number under 10 like we were all taught to do, use the numeral. Linked sources are also good, as readers love both facts and the proof to back them up.
Just consider the websites you visit when you’re in a hurry. Think about what you like to see on the sites you actually stop to read, whether you’re looking for a way to prove a friend wrong on a point or just researching for an article. Have any other web reader-friendly ideas? Post them up!