While perusing a few writing blogs, I found an article that reminds readers of the importance of quality website content. The author asserts that many business owners put content last during the web design process, often to save money. As a content services provider who works closely with a web design company, I have to admit that we have encountered this situation with many clients. Usually they decide to add web content at the beginning of the project, but eventually decide to spend that money elsewhere, such as on a extra module, to pare down costs at the last minute.
It’s unfortunate, because while they might save money initially by writing their own content, the site is almost always delayed by weeks or even months because no one in the company wants to write it. They don’t even know where to begin, and often offer up excuses as to why it’s not done yet every time we call or email. Some clients even give the web design team a tight deadline, and then wonder why they can’t make the site live in the allotted time; we don’t put the site up without content. In fact, we like to have at least one blog or press release ready to go when the site goes live, but some clients don’t understand the importance of this.
I know the economy has only tightened many budgets, but skimping on good content is likely to turn off readers, who are all potential customers. This costs a lot of money down the road. Whether you are a website content provider or just have a website for your business, I’d like to hear your thoughts on this issue.